Core Competence of Sharp Corporation Essay Example | Topics and Well Written Essays - 3000 words

event Competence of Sharp Corporation - Es hypothecate ExampleThis is also called Resource-Based View (RBV). There were abundant literatures providing theoretical and empirical support justifying that hawkish advantage is derived from imperfectly tradable, imperfectly substitutable and valuable assets. The idea of portfolio begin encouraging diversification into unrelated areas that flourished in 1960s and 1970s lost its agitation to RBV approach advocating diversification into related areas. RBV approach also was critical of multi divisonalisation of a large company that led to corporate fragmentation and short-termism undermining the development of hollow competencies and innovations. Core competency exploitation led to vertical integration in large companies to extend to competitive advantage. But of late vertical disintegration is being try in the globalization tendencies which offer wide opportunities to delegate to external suppliers with highly specialized expertise resu lting in more pronounced core competency approach for the given company. (Christensen 2005)Hammel and Prahalad (1994) in their book Competing for the futureassert that companies should look forward to the share of future opportunity share rather than current market share. They say that successful enterprises get out reshape their industries rather than themselves by building upon their unique core competencies without building upon current ware lines and that this will lead to creation of bare-assed competencies. They advocate new strategy which requires four approaches namely (1) understanding of the shape of future competition (2) process by which to gauge tomorrows opportunities (3) energizing the company from top-to-bottom to trick out for the future and (4) overtaking the competitors and arrive at the future first without assuming undue risks. They add that it takes a company 5-10 years or more to achieve leadership position in a given core competence and that if a company does not know how to leverage their existing core competencies, it will be overtaken by the others in the market. A core competence is defined as a combination of skills and technologies that would enable a company to offer an added value to their customers. For instance for the benefit of pocketability, core competence has been miniaturization for Sony and for the benefit of on-time delivery, logistics should be the core competence as in the case of Federal express. In social club to create a culture of core competence in an organization, it should engage itself in five key competence related tasks. (1) Recognizing the existing core competencies (2) consideration up a core competence acquisition program (3) Developing core competencies which is a long-term commitment (4) Deployment of core competencies and (5) Protection and preservation of core competencies. About Sharp CorporationSharp Corporation is well known for its innovative products ever since its inception in 1912 with two employees. Its first ever product was snap belt knuckle which the founder Tokuji Hayakawa had himself designed. Its first ever innovative product was ever sharp mechanical pencil invented by its founder in 1915 and the company has been named after the pencil sharp. Today it employs 57,600 (as on April 30, 2007) people worldwide and is at present is a leading manufacturer of liquid crystallizing displays (LCDs) and digital technologies. It has got the widest range of sophisticated consumer electronics,